COMMITMENT TO ARTISANS
IMPARTING A SENSE OF RESPECT AND BELONGINGNESS
Through collaborative efforts with artisans, we seek to build confidence and a belief that the work they are involved in has major relevance in our society. We wish to build a system that enforces positivity, conceives a profitable future for craft traditions and encourages artisans to pass their skills onto the coming generations, hence carrying forward the heritage of the craft and preventing it from phasing out. In this respect, we are working with like-minded NGOs who come with extensive experience and expertise in the field of handlooms and related areas.
RESPONSIBILITY TOWARDS LIVELIHOOD
We feel it is not just our passion but also our mission and responsibility to create a truly sustainable future for buyers and makers alike .Competent artisans leave their villages in search of jobs in cities when there is no demand for the products that they have been trained to create. This is not only adverse to their homes but also their psyche, creating a sense of inadequacy .We believe that the most efficient way to pay homage to the tradition of craft is by ensuring that those who practice it are able to earn a comfortable livelihood.
RESPONSIBILITY TOWARDS PRESERVING TRADITION AND BUILDING TRUST
Working with artisans entails that we are able to create a marketplace for the output they produce in a capacity that their age-old techniques are not hampered with excessive interventions. While, it is an effort on our part to create products for our customers that are modern enough to fit their requirements, there is a reverence paid to the existing processes, techniques and designs which have a foundation based in history.
GENERATING DEMAND FOR ARTISANAL PRODUCTS
Through our philosophy that ensures ‘slow made’ , we seek to promote the advent of hand made products to seep into popular channels of demand. We believe that a product that has been made with immense technique and precision through a process that requires years of training carries more heart than a machine-made product could ever attain. Moreover, these products reflect a culture and a way of life that help people to understand what the history and tradition of our country entails.
IMPROVING WORK CULTURE
A handcrafted product goes through various hands in its inception. Weavers derive their raw materials from different sources. Farmers, spinners, dyers and in later stages embroiders, all have an equal involvement in bringing a product to life. We intent to create jobs all year round for all the participants in this chain of process. Additionally, we seek to understand issues that may hamper efficient and comfortable working in any of these areas and explore effective ways to help solve them. We believe a compassionate outlook guarantees a more ethical, respectable and satisfactory work culture.