VISION OF SUSTENANCE
‘CEMENTING CONNECT TO CREATE IMPACT’
VISION OF SUSTENANCE
CRAFTS AND TRADITION THAT ARE ROOTED IN
THE ETHOS OF OUR SOCIETY SINCE CENTURIES.
Advocating a narrative of harmonious sustenance, our weavers and artisans are the guiding forces of our philosophy. The indigenous tradition of handmade, be it a textile or a craft, has always been a way of life rather than a business-driven initiative, and perfected over time to the best of human abilities. In a true sense, these are artisanal products that have shaped the language of design in India. We seek to empower the craftsmen and weavers responsible for keeping these traditions alive. With versatile products ranging from home and living, textiles and upholstery, bespoke, couture and pret, each product of ours tells a unique story of its making and maker, and gets better with age.
AN AUTHENTIC PRODUCT, BUILDING UPON
THE IDEA OF ‘SLOW MADE’
Slow made Craft and textile, especially in the recent years has seen a decline owning to the advent of cheap, fast fashion, digital technology for printing and quick outputs from power looms. This means that not only are the livelihood of artisans being snatched away, some age-old crafts remain just shy of being forgotten. The future of design lies in slow and mindful creations- ex- tracting from what tradition delivers , giving it a modern spin and achieving an output that is relevant in today’s day and age, all the while emphasizing on the benefits generated for the craftsmen.
WE BELIEVE THAT CONSUMERS AFFECT THE LIFE OF ARTISANS IN MORE WAYS THAN THEY CAN IMAGINE
When you choose an Airavata product , you become a conscious part of the channel of empowerment that we seek for our artisans. We work on a complete 360-degree approach that supports, promotes and connects weavers, hand block makers, printers and G.I certified clusters to you. Each product that bears the label of Airavata, carries with itself the narrative of a craft that has permeated through generations which has finally found its place in your home. Your decision of acquiring something handmade, hence has helped maintain the dignity of the craft and provided for the livelihood of the craftsmen who created them.
AND TRANSPARENCY IN
PRODUCTION
Essentially, a product is never created in an individual capacity but in an eco-system of various hands at work. We respect the time, effort and expertise that goes into creating a handmade product and seek to ensure a smooth functioning of all areas at work for fruitful outputs both for the artisan and the consumer, without any third-party involvement.
