We are a company working on a 360-degree approach to connect weavers and consumers. In this day and age, weavers seldom make enough and, due to lack of a proper coordinated market, the art, craftsmanship and creativity get lost in the process. Our endeavor is to connect weavers to the markets by ensuring world class practices and actions are taken to create extraordinary products.
To bridge the much-needed design, quality and marketing gaps, our team of specialists are dedicated to product, process, application and design development, which are ultimately the key growth drivers of the industry. They are conducting the required R&D, looking at best practices, following through the comprehensive design process and crafting commercially and socially viable products of outstanding finish and quality.
Tapping into the strength and appeal of traditional designs in crafts and handlooms, new concepts and integration of modern sensibilities are being explored as well to increase marketability and connect better to the global customer base.